1. Why do working-class people vote conservative based on Thorstein Veblen’s conservatism ?  Veblen refers to as pecuniary emulation, that is, the emulation of the class above one’s own by consumption. The emulation of the class above one’s own does not end with consumption. Class emulation takes many forms, all of which serve to advance the interest of the scheme of social life perpetuated by the leisure class for its own ends. Nowhere in today’s American life is the emulation more dangerous to those in the inferior classes than in the conservative political movement.
  2. Why is ideation difficult for humans considering that only humans can do (based on the last week’s reading, and Veblen’s conservatism)? Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from innovation , to development, to actualization. As such, it is an essential part of the design process, both in education and practice. This is for humans to create what what does not exist; have an original idea. Furthermore, once the idea has struck, it is difficult to go out and execute. Many obstacles arise which stop the process and those ideas are put away, forgotten. It is much easier to reformat work that had been done by others previous.
  3. How are these questions related to the lighting design process?  These can be related to the lighting design process because it is a process of design. It is not always linear or rational, it can be disorganized, and sometimes, the designer can lose their motivation to create something new and due to time, convenience, opinions of others, take a short route and do what has already been done to comply with what is expected.